Beauty of Japan

Beauty of Japan, a young and dynamic travel agency with a deep passion and love of Japan, disseminates the local tradition and culture for foreigners to experience the real Japan via culture experience programs and tours.

The company was founded in 2014 by Takahiro Noguchi as a bespoke Destination Management Company and unique experience provider, and has been growing rapidly since then.

We aim to transform the image of travel in Japan by providing unique cultural experiences, a mix of must-do's and off-the-beaten-track places, with passion and flexibility to our B2B partners.

We can also assist foreign independent travellers, groups, incentive and luxury clients with all land arrangement services in Japan.

Our mission is to spread the beauty of Japan to the world; the delightful Japanese culture, gourmet food, beautiful nature, traditional local spots, and offer travellers an opportunity to experience the traditional Japanese lifestyle and interact with local people.



As a boutique DMC, we focus on customer satisfaction as the top priority by providing tailor-made services with authentic programs, being punctual, flexible and transparent.